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KEUNIKAN PRODUK LOTTE MENJADI STRATEGI DALAM PEMASARAN

Nama LOTTE semakin dikenal semenjak dikaitkan dengan brand-brand Korea yang sedang menjadi trendsetter anak muda & usia produktif. Sudah banyak perusahaan afiliasi LOTTE group yang masuk di Indonesia meliputi Fast Food (Lotteria), Mall (Lotte Shopping Avenue), LOTTE Mart (dulu Makro), Logistic, Chemical, Advertising, Confectionery (biskuit, makanan ringan & permen) dan beberapa perusahaan lainnya.

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