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Entry Strategy

Identifying and pursuing new markets requires you to explore and position outside your traditional business boundaries. It calls for learning and decision-making, about how to address new competitors, consumers, customers, partners, suppliers and other market dynamics - at high speed, and in unfamiliar territory.

Entering a new market with an existing product or service is hard enough - but introducing a new innovation into a new market is an even greater strategic challenge. Whatever the requirement, success depends on understanding the specific opportunities that lie at the intersection of consumer/customer needs, industry trends, future aspirations and your ability to deliver.

What can Qasa’s Entry Strategy Services offers?

  • Past, present and future facts-based consulting to guide market entry strategy and decision-making
  • Provide domestic market entry strategy options
  • Thorough and Complete competitive analysis

The Challenges

  • Deciding whether to enter markets
  • Establishing the opportunity and right fit
  • Determining how to go to the market
  • Evaluating the offerings, partners, channels, customer targets
  • Creating a roadmap for effectively acting on the dynamics and complexity of emerging markets
  • Dealing with emerging competitive and partner scenarios

Qasa Strategic Business Strategy draws on its Consultants, Analysts, and proven tools and methods to help you identify and execute on, new market opportunities. In a typical Market Entry Strategy consulting engagement it will cover:

  • Market sizing, segmentation, and forecasting
  • Emerging and established competition
  • Channels, Key influencers
  • Market roadmap development