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Market Assessment

Everyone knows the importance of a thorough Market Assessment prior to entering any foreign market. We should agree that one can reap crucial benefits from a good Market Assessment in many ways. A good Market Assessment usually reveals local competitive landscapes where there could be services and products that are only offered in the local market, which might be your biggest competition eventually. A good Market Assessment may also enlighten you on Indonesia’s government regulations that are unique to other countries as well as local specific “standards” that your services and products must comply with to even start the business.


Qasa’s Market Assessment Service is designed to identify the broad potential market for new product areas, processes or services. The possibilities may relate to innovation, to new developments for an existing product, or to a new business stream for an existing business.


It can also explore new markets for existing products or provide an insight into areas where market information is difficult to obtain. The process is not designed to replace a full market study, but it is designed to enhance businesses closer to making good deci-sions.



Quick Market Assessment. Other research and consultation firms take months to com-pile data and additional months to prepare reports. Do not repeat the same mistakes that your predecessors have committed. They have paid the price for your lesson. Come to Qasa and ask us what the market looks like for your service/product. We will come back in less than 1 week and give you a hands-on data which would probably be worth much more in both quantity and quality than what you may have obtained in the first 12 month of being here in Indonesia on your own. Get a head start with Qasa.


At Qasa, we agree on the importance of Market Assessment. Therefore, we offer our clients a fully fledged “Market Assessment Service”. However, there is one thing that makes Qasa services a bit different from that of other marketing research firms. It is the SPEED.


Because Qasa deeply believes in “actions” and we believe sometimes “first to market” is more effective in business than “perfect plans”, we offer our clients a set of “Quick Mar-ket Assessment Service” which compile data within a very a short time span.