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B2B Research

Qasa’s B2B Research specializes in obtaining market information direct from the people who matter (key opinion formers/key influencers) – businesspeople, industry experts and customers – in order to answer the most difficult questions facing your business. Whether you wish to know the size and key segments of a target market, evaluate the competition, or understand how to tailor or better convey the advantages of your offerings, we can help.

Qasa’s proven B2B Research Methodology provides a bespoke service with no ‘off the shelf’ packages to sell, and utilize both qualitative and quantitative techniques.  Qasa works with businesses in a variety of ways to find answers to marketing problems. Our approach is to work with you in an interactive way and ensure that the research answers the questions that you want answered:

  • Defining the problem – To ensure that the research collects data in accordingly, it is vi-tal that we define the problem specifically and correctly.  What are you trying to achieve, who are you trying to influence?  How does the product work in terms of its technical attributes?  Who are your key competitors?  Many of our B2B clients do not have in-house research departments to help them write a market research brief which outlines what you want to achieve from the research.  In the absence of a brief, we can take on this role for you, and ensure that the research has clear objectives and provides you with key answers to your key questions.
  • Action Oriented Results – We never just leave you with a presentation filled with data that you have to digest and interpret yourself, we will ensure that you are clear about what you have to do moving forward.  Should it be required, we are capable to con-duct ‘Back-end-workshops’ to help disseminate findings, or to discuss taking the re-sults into further motion.