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Consumer Research

Highly effective marketing requires a thorough appreciation of the market. In QASA we be-lieve that as market competition accelerates, research solutions must be delivered faster and more cost-effectively than ever before. Through strong collaboration between our mar-keters and researchers, we work to understand our clients’ business environment and mar-keting requirement, then seeking solutions to meet the respective business challenges.


Success in marketing comes from market understanding and consumer behavior towards your brand and your competitor brands. Perception and prejudice. Hence, you must conti-nuously feel what makes your consumer ticks.


Our services assists clients obtain qualitative and quantitative measures of consumers’ atti-tudes and purchasing behavior, customer satisfaction, brand awareness and equity, adver-tising effectiveness and other marketing issues.