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Our Services • Retail Research Product
Retail Research Product

To make sound marketing decisions, it is essential and crucial that our clients have accurate and timely information pertaining to factors influencing their sales/marketing initiatives/programs. In this light, we have developed a series of products that assist and provide various key information/insights to suffice our client’s needs:

 

 

1.

Qasa Store Audit solution provides sales related information, based on information obtained and solicitation at the retail point-of-sale.

 

2.

Qasa Retail/Channel Segmentation will enable our clients to ‘map out’ the channel/retail landscape, giving them a holistic and better view of the market environment.

 

3.

Qasa Channel Power Dynamics, which provide information/insights on key factors (key performance indicators) influencing (and degree of influence) sales output for each specific channel type.

 

4.

Qasa Shopper Behavior, which analyzes consumer purchase behavior at the retail point-of-sale.