Retail Training Program " DEVELOPING STRONG BRAND IN RETAIL MARKET "

Retail Training Program " DEVELOPING STRONG BRAND IN RETAIL MARKET "

Organizer : Strategic Retail Insight - PT. Qasa Strategic Consulting

Venue : Paramadina Graduate School

Day/Date: Tuesday / April 28, 2015

From the background that the successful brand does not merely derived from consumer's mind. In most cases, the REAL WAR in winning the competition are in Retail Stores. Strategic Retail – QASA Consulting has proved that high brand awareness is not the only parameter to win the competition. Thus, the right BRAND, in the right CHANNEL, with right PACK and PRICE, through right COMMUNICATION will WIN and SUSTAIN in the tight competition.

Hence, We have shared to the industry about the basic understanding of RETAIL MARKETING, in order to develop STRONG and OUTSTANDING BRAND, to win the REAL WAR at Retail Stores. Last April 28, 2015, QASA Strategic Consulting conducted Basic Training about How to develop STRONG and BRAND at RETAIL MARKET, with the following sub-topics:

• Basic Marketing & New Wave of Marketing

• The Shifting of Marketing Mix  & Promotional Model

• Basic understanding about Retail Marketing

The event was held at Paramadina Graduate School, Energy Tower by presenting Rhesa Yogaswara (VP Strategic Retail of QASA Consulting), Joko Wiyono (Managing Director of QASA Strategic Consulting), and Dwi Hatmadji (COO of ABC President). The event itself has been sponsored by Investor Daily, Books & Beyond; and has been participated by 30 participants from PT Sewu Segar Nusantara, PT. Inetindo Infocom, Prime Consultancy, PT. Hero Supermarket, PT Mitsui Indonesia, and Bakrie Telecom.