We apply “No-one-size-fits-all” approach. With 20 years of experience in business research and consulting, Qasa has developed proven mixed research methods and approach to uncover the market structure, competition, customer behavior, and translate the findings into strategic and yet actionable business solution. Yet, no research method and approach suit with the similar symptom.
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Today, digital disruption has changed market landscape of many industries. The market tends to be more fragmented, segregated. Customers have more options both in terms of product offerings and trade channels. This is true not only for the consumer but also for B2B customer perspectives. Customers also has more exposed with different sources of product/brand information. Each source has different role in convincing the customer to finally decide to purchase product. It is now very crucial how manufacturer/brand owner to really identify which source of information influence what decision in the customer journey. The implication is so obvious that market opportunity assessment is critical in any business decision making: be it as a new investor entering into the new market or existing player wishing to expand market penetration. |
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A good strategy should be executable. Well executed strategy must be equipped with well formulated tools. Most importantly, execution without proper periodical feedbacks of areas need immediate improvements is not a good strategy implementation. Qasa is leading the market of actionable research design and analytics for immediate actions. Our Actionable Solutions widely used for Quick Win sales and marketing objectives. Our Predictive Analytics tool is widely used to optimizing sales and marketing programs i.e. to increase probability to acquire new customers in customer acquisition program, to increase success rate if customer loyalty program, and to help formulate programs in customer optimization. Our systems provide real-time feedbacks for immediate follow up using you’re your internal resources and system. |
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Many of our works can be classified as Performance Research category. This category includes all research projects designed to measure performance indicators and to provide strategic direction where to improve. In this category, Qasa has developed metrics and approach to best gauge respondent response in order to achieve valid and reliable results. For further information please follow below links. |
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