As we’re all aware that long before the pandemic, the off-line retail industry has gone thru a difficult time. Long established Retailers all around the world has cut and closed down their operations due to the online trends.

The pandemic has triggered faster shopper penetration of e-commerce that offered convenience and other benefits as alternative ways for consumer to shop. In short, Covid-19 has put the industry into a death faint as they are forced to close operations.

The off-line brands are forced to invest more in the online with very limited ready resources available. Sales trends fell down to the bottom.

Consumer are now getting more and more used to the benefits offered by on-line stores that give them freedom to choose necessary items as their priority shifted.

How brands should mitigate current and future shopper trends?