The Evolution of Consumer Expectations
Analyzing the permanent shifts in consumer behavior following the global pandemic and their implications for businesses.
Note: This insight is based on the latest research and trends observed in the market.
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Behavioral Shifts
Gen Z is not just looking for the best deals; they want brands that align with their values. They prioritize sustainability, inclusivity, and authenticity over price alone.
The pandemic has fundamentally altered consumer behavior, creating lasting changes in how people shop, work, and interact with brands.
Key shifts include increased focus on health and wellness, preference for digital channels, and heightened expectations for corporate social responsibility.
Authors
Lisa Wang, David Thompson
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