Retail Research

Issues:

You need to expand your distribution reach to grow your revenue, and need guidance on where to grow (area and retail segment) and how to win the battle at the traditional retail format.

Our Solution:

We evaluated growth opportunities and identified unserved or underserved retail segments. We also suggested critical success factors for leveraging these opportunities from logistics, distribution, and retail marketing perspectives.

Subsequent assignments involve aligning distribution strategies and selecting distribution partners to maximize these growth opportunities.

Application:

• Improve your numeric distribution
• Select the most feasible distribution mode to cover (direct vs indirect)

Issues:

Investigate ways to optimize the supply chain to reduce costs and improve the efficiency of deliveries to remote and rural areas.

Our Solution:

• Mapping the logistics infrastructure and identifying inefficiencies in last-mile delivery.
• Exploring the feasibility of using micro-distribution centers in underserved areas.
• Analyzing the cost-benefit of using alternate transportation methods (e.g., motorbikes, boats, drones).

Application:

• Identify cost-effective and timely product distribution
• Ways to minimize stockouts and reduce inventory holding costs.

Issues:

• To grow, you implemented standard brand success strategies at retail formats, which may include must-have SKUs, standard displays, maximum retail prices, and POSM placement by type of retail format.
• Your sales team should continuously implement these standards.
• You need to measure the outlet performance and your team’s KPI for continuous improvements.

Our Solution:

We assist clients in measuring market performance by highlighting key areas for improvement to remain competitive and meet retail performance standards. Our tracking survey empowers clients to implement continuous improvements, ensuring optimal brand and product visibility at the retail level and ultimately driving sales.

Application:

• Key areas of Retail Success Indicators for improvement
• Measure the KPIs of your sales team

Issues:

Develop and implement predictive demand forecasting models to help clients better predict sales at traditional stores.

Our Solution:

• Analyzing local market conditions, seasonality, and cultural factors influencing demand at traditional outlets.
• Investigating machine learning and AI to develop more accurate demand forecasting models.
• Understanding the role of promotions, festivals, and holidays in driving sales at traditional retail outlets.

Application:

• Improved accuracy in predicting demand, reducing stockouts and overstocks, and optimizing product replenishment.

Issues:

Study consumers' buying behavior and preferences in traditional retail environments to better tailor product offerings.

Our Solution:

• Conducting surveys and interviews with traditional store customers to understand purchasing patterns and preferences.
• Investigating the factors that drive consumer loyalty to traditional stores over modern retail or e-commerce options.
• Analyzing the role of price sensitivity, product variety, and brand recognition in consumer decisions.

Application:

• Insights into consumer preferences that can help you design products, marketing campaigns, and promotions tailored to local needs.

Issues:

Explore ways to strengthen the relationship between FMCG companies and traditional retailers through better incentives and support structures.

Our Solution:

• Analyzing how incentive programs (e.g., discounts, rebates, loyalty programs) can motivate retailers to stock a broader range of products.
• Investigating the level of trust and communication between your company and traditional retailers and how it affects business performance.
• Exploring the impact of training programs, support, and joint marketing campaigns on retailer loyalty and product availability.

Application:

• Insights into building stronger, more collaborative partnerships with traditional retailers, enhancing product availability and shelf space.