The digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia has become a key focus in the post-pandemic recovery era. With more than 60% of MSMEs starting to adopt technology in their business processes, the shift towards digital platforms is no longer a luxury but a necessity.

Many MSMEs are now using digital tools for marketing, accounting, inventory management, and customer engagement. Government-led initiatives, such as digital onboarding and free training programs, have also played a crucial role in accelerating this transition.

However, there are still significant challenges. Digital literacy among business owners remains low in many regions. Infrastructure limitations and internet access are also uneven across the country.

This insight highlights the current state of digital adoption among MSMEs in Indonesia, presents key data points, and provides recommendations for stakeholders to support sustainable digital growth in this sector.